ニュージャパニズム ブランディング-新しい日本らしさで魅せるデザイン-
Imported from Japan store
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Product Details
- 「日本らしさ × 新しさ」で魅せる！ブランディング事例集 インバウンド需要の高まりを背景に、日本の伝統や美意識への関心がこれまで以上に高まっています。受け継がれてきた伝統をそのままの形で残すことも大切ですが、同時に、現代の生活や価値観に寄り添った「新しい」表現で、その魅力を広く伝えていくことも求められています。とりわけ、若い世代や海外の方々に向けて「日本らしさ」を再解釈する視点は、これからのブランドづくりにおいて欠かせない要素です。 リブランディングによって新たな顧客層を獲得した事例や、老舗が展開する新ブランド、伝統産業や文化を継承するための取り組み、さらには地域活性化につながるプロジェクトまで、「食（Food＆Drink）」「住（Life＆Beauty）」「遊（Travel＆Entertainment）」の３つのカテゴリーに分けて紹介します。
| Publisher | パイ インターナショナル |
| Publication date | July 14, 2026 |
| Language | Japanese |
| Print length | 224 pages |
| ISBN-10 | 4756260993 |
| ISBN-13 | 978-4756260994 |
| Item Weight | 680 g |
| Dimensions | 10.12 x 7.17 x 0.71 inches (25.7 x 18.2 x 1.8 cm) |
Product Description
ニュージャパニズム ブランディング-新しい日本らしさで魅せるデザイン-
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